marketing solutions

re-marketing & re-targeting advertising

Re-marketing & Re-targeting Overview

Complete re-marketing solutions for our local Illinois small businesses

Retargeting is a hot topic in the online advertising space. If you aren’’t using it as a part of your digital marketing strategy, you’re probably being retargeted right now by someone who is.

Despite the fact that retargeting (referred to as remarketing by Google) has become an established part of the digital marketing lexicon, many marketers are still unfamiliar with how it works and when it should be used.

What is Retargeting?

Retargeting is the practice of serving ads based on prior engagement. While there is more than one form of this technology, the most frequently used is site-based retargeting. (Other forms include search retargetingemail retargeting, and CRM retargeting.)

Site-based retargeting is the practice of serving ads to people who visit your website after they leave. These ads appear on a variety of other sites around the web, keeping your brand in front of your bounced site visitors in an attempt to bring them back.

How Does It Work?

Site-based retargeting uses cookies to stay in front of previous site visitors. When someone visits your website, a few lines of code provided by your ReTargeter will drop an anonymous browser cookie. This cookie is a small file that stores information. The cookie will store the site visit without storing any sensitive information, such as the site visitor’s name, address or any other piece of information that might personally identify the visitor.

When someone comes to your site, a cookie is dropped, and eventually, they leave and visit another site. The cookie lets your ReTargeter know when one of your bounced visitors appears on another site. If there is available ad space, your ReTargeter will bid on that space in real-time, and if they are the highest bidder, will secure the ad space before the page loads.

This entire process is automated and occurs within a fraction of a second. By the time the page loads, the ad space will have been purchased and your ad will appear alongside the page content.

Who Can Benefit From Retargeting?

The prototypical use case is the Zappos example: you visit Zappos, look at a pair of shoes, and leave the site without buying. Then you see Zappos ads all over the web.

This example describes the process simply and effectively, yet it’s ubiquity may help reinforce the misconception that retargeting is only an ecommerce solution.

Retargeting is very commonly used by ecommerce companies, and rightfully so, as it is one of the most effective ways to bring back bounced traffic and combat shopping cart abandonment. However, ecommerce companies are certainly not the only businesses that can benefit from this technology.

B2B companies are often the perfect candidates for retargeting, as it can help them stay in front of leads during longer purchase cycles. Schools, particularly higher education, can use retargeting to increase enrollment and donations. Recruiters can use retargeting to keep their companies in front of qualified applicants and increase application completion rates. Events or entertainment brands can use retargeting to increase ticket or merchandise sales.

And these are just a few examples. Ultimately, any website that does not see 100% conversion rates is a great candidate.

Getting Started and Avoiding Pitfalls

It sounds easy to set up and launch a retargeting campaign (and it is), but it’’s also easy to make mistakes that end up doing more harm than good. If you’re interested in starting a campaign, be sure to thoroughly educate yourself on best practices, or work with a full-service provider who will manage your campaign for you.

Want a free consultation on your re-targeting marketing needs? Let’s get started!

Re-marketing & Re-targeting Advertising Solutions

Re-marketing Advertising Solutions Include

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    Google Business Listings

    Google needs to know you exist. Creating a business listing properly ensures you are recognized and show on maps.

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    Social Media Pages

    Whether you’re going to use them or not, you need all social media platforms setup with business pages.

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    Directory Listings

    Yelp, Yellowpages, Foursquare, Waze, Yahoo, 411, Bing, eLocal and AroundMe are a few of the 100+ directory listings included in Yext PowerListings™ platform. The more directories you’re listed in will result in better Google ranking.

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    Reputation Management

    Your ratings and reviews matter! We can help fix negative reviews and build new positive reviews to give your business the credibility you deserve.

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    Website Development

    Your website is your brand. It represents you and your product or service. We provide state-of-the-art website design that is optimized for quick load and mobile devices.

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    Search Engine Optimization

    SEO is no longer an optional marketing strategy in today’s competitive age of digital marketing. All our marketing campaigns and development includes search engine optimization.

Benefits of Re-targeting & Re-marketing Advertising Solutions

Our Re-marketing Solutions Provide a Unique Range of Benefits

  • Control your Costs

    We don’t sell you services you don’t need. Our marketing strategies are custom developed for every client to ensure the highest ROI.

  • Trusted Advisors

    Through regular account reviews, your marketing associate ensures your campaigns stay on target.

  • Economy of Scale

    As your business grows, its support structure needs to grow, too. We adjust our marketing recommendations based on the status of your business.

  • Increased Efficiency

    Our network of developers, analysts and engineers are experts in their perspective trades. We get down to business and you see results quickly.

  • Small Initial Investment

    We understand budgets and have structured our pricing model to work with the small businesses of Illinois. We want you to succeed and will do what we can to make that happen.

Stop wasting time and get ahead of the competition. Let’s get started!

Our industry experiences a higher than usual drop rate for our web visitors. Jendy's re-marketing campaign changed the game for us!
Mike Douglas
Re-marketing Advertising Package Pricing

Invest in the Growth of your Small Business

Not sure what package is right for you? Contact us for a free consultation.

Re-Marketing Basic

Designed for small businesses on a budget. This will get you on the map!
$99 /month
*12 months recommended to see results.

Re-Marketing Plus

Designed for businesses looking to be competitive in their industry.
$199 /month
*12 months recommended to see results.

Re-Marketing Pro

Designed for businesses that want to stay ahead of their competition.
$299 /month
*12 months recommended to see results.

SAVE 40%! Save by bundling your PPC and Re-marketing campaigns with promo code: BUNDLE40 *

SAVE 20%! Save on an annual plan with promo code: YEARJENDY20 *

Don’t like our pre-configured packages?
Use our campaign builder to build your own custom solution!

Remarketing Ebook Download

The Ultimate Guide to Remarketing Advertising

Now that you have some strategies to leverage remarketing on Google AdWords – wouldn’t it be great to know how your ads improve once you start implementing? WordStream’s Free AdWords Performance Grader will tell you just that with a comprehensive report comparing your AdWords account to others in your industry – get your report now!

Jendy Solutions Presents

Free Ebook Download

Download the Ultimate Guide to Remarketing advertising by our partners HubSpot.