Complete geofencing solutions for our local Illinois small businesses
Location data, geo-targeting, geofilters. Location-based technology is opening up a world of possibilities for marketers — but it’s also complicated, as new capabilities and use cases seem to emerge every day.
With the goal of breaking down some of the most important “geo” concepts to provide a better understanding of the basics — and a jumping off point for exploring how far the power of location may take us — we introduce the next installment of our GeoMarketing 101series: understanding geofencing.
What Is Geofencing?
Geofencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. Then, once this “virtual barrier” is established, the administrator can set up triggers that send a text message, email alert, or app notification when a mobile device enters (or exits) the specified area.
So, businesses can section off a geographic area and communicate with devices within that space — understood. But why do they want to?
Practical Applications Of Geofencing
Geofencing is a way to engage consumers based on hyper-local location, and that can do a lot in terms of triggering immediate sales as well as understanding shopper mindset.
For example, a store could erect a simple geo-fence in an area surrounding its physical location. When users pass through, receiving a location-triggered alert or deal makes them considerably more likely to stop in and shop.
Alternatively, an auto dealer, for example, could set up a geo-fence aimed at targeting individuals who are leaving a rival dealership after browsing for a vehicle. Hitting them with an offer for zero percent financing on a comparable car model at that moment is more likely to make them come comparison shop — or at least consider an alternative option.
Finally, even if a geo-fenced offer or notification doesn’t provoke an immediate visit or sale, it allows a business to know exactly what location a consumer passed through — and where they were when they received the message — which may aid in refining targeting efforts in the future based on what communications were most successful.
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Geofencing Solutions Provide a Unique Range of Benefits
John H. Bedard, Jr
Geofencing MonthlyOne month minimum campaigns.
Geofencing 90-day3 month minimum campaigns.
Geofencing 90-day ProCampaigns longer than 3 months.
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What is a Cost Per Thousand – CPM ?
Cost per thousand, also called cost per mille, is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If an advertising supplier charges $9.00 CPM, that means an advertiser must pay $9.00 for every 1,000 impressions of its ad. The “M” in CPM represents the word “mille,” which is Latin for “thousands.”
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The Ultimate Guide to Geofencing Advertising
The most advanced location based geofencing mobile advertising based on people’s physical activities and the places they go. Our geofencing marketing technology allows for advertisers to reach users wherever they go including your competitor’s locations, your own store front, or events they attend.